INTRODUCTION
This Policy has been created to demonstrate Gessele Empreendimentos’ commitment to the privacy and protection of your data, as well as to establish the rules for the Processing of your Personal Data within the scope of our business environment, including our Website. All practices follow the applicable laws in force, with full transparency and clarity for you and for our entire business chain.
Gessele Empreendimentos’ Privacy Policy was developed to reaffirm our commitment to the security and confidentiality of the information collected from users through our interactive features.
If you do not agree with the provisions of this Policy, you must discontinue your access or use of our tools.
Data Processing Agent:
GESSELE EMPREENDIMENTOS IMOBILIÁRIOS LTDA EPP, a private legal entity, registered under CNPJ No. 17.010.495/0001-32, headquartered at Av. Nereu Ramos, No. 4399, Meia Praia, Itapema (SC), E-mail: adm@gesseleempreendimentos.com.br
Role in Data Processing:
Controller
Nature of the Data Processed:
Personal data provided by the User and/or automatically collected.
Purposes:
(i) To identify you;
(ii) To fulfill obligations arising from the use of our services;
(iii) To strengthen our relationship with you by keeping you informed about updates, new features, project progress, and other information we consider relevant to you;
(iv) To comply with legal obligations regarding the maintenance of records as required by the Brazilian General Data Protection Law (LGPD).
Legal Basis:
Within our environment, depending on the processing model, the purposes may rely on the following legal bases:
● Compliance with a legal or regulatory obligation;
● Execution or preparation of a contract;
● Legitimate Interest;
● Consent.
Note: In our environment, the processing of personal data is properly mapped, documented, and linked to the respective legal basis in accordance with the Brazilian General Data Protection Law (Law No. 13.709/2018).
Data Sharing
We operate in partnership with a number of other organizations to enable our business activities. Therefore, we may share certain personal data of our users with our Partners and Service Providers, such as law firms, accounting offices, condominium administrators, and others.
“We do not share your personal data with third parties interested in selling services/products, nor do we authorize the use of your information for such purposes.”
Data Protection
Gessele Empreendimentos employs technical and administrative security measures to protect the personal data under its responsibility. For more information, please refer to item 4, section 1 of this Policy.
Your Rights
You are entitled to confirmation of the existence of processing, access, correction, and all other rights set forth in Article 18 of Law No. 13.709/2018 (LGPD).
Definitions and Abbreviations
For the purposes of this Policy, the following definitions and descriptions shall apply to ensure your full understanding:
1. Data: Any information entered, processed, or transmitted through our communication channels or website.
2. Personal Data: Data related to an identified or identifiable natural person.
3. Sensitive Personal Data: Personal data concerning racial or ethnic origin, religious or philosophical beliefs, political opinions, trade union membership, or membership in organizations of a religious, philosophical, or political nature; as well as data related to health or sexual life, genetic or biometric data, when linked to a natural person.
4. Data Protection Officer (DPO): The individual appointed by the Management of Gessele Empreendimentos to act as the point of contact between the controller, the Personal Data subjects, and the National Data Protection Authority (ANPD).
5. Company: GESSELE EMPREENDIMENTOS IMOBILIÁRIOS LTDA EPP, a private legal entity registered under CNPJ No. 17.010.495/0001-32, headquartered at Rua 244, No. 163, Meia Praia district, Municipality of Itapema (SC), Brazil.
6. Websites: Refers to the electronic address www.gesseleempreendimentos.com.br.
7. Processing: Any operation performed with personal data, including collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, filing, storage, deletion, evaluation or control of information, modification, communication, transfer, dissemination, or extraction.
8. Cookies: Small files sent by our Website and stored on your devices, which save information such as your preferences.
BASIC PRINCIPLES
1. WHAT DATA WE USE
1.1. How We Collect Data. Data, including personal data, may be collected when you submit it through our communication channels, when you interact with our website, or when you provide it directly. This includes:
What Do We Collect?
Registration Data
Full Name
CPF (Individual Taxpayer Registry – Brazil)
RG (General Registration – ID Document)
Email
Address
Phone Number
Marital Status
Profession
Nationality
Why Do We Collect It?
(i) To identify you;
(ii) To fulfill obligations arising from the use of our services;
(iii) To inform you about financial updates, construction progress, or other relevant information related to our services;
(iv) To strengthen our relationship and inform you about new developments.
Legal Basis. In the situations above, the processing of personal data is authorized under Item I of Article 7 of Law No. 13.709/2018, the General Data Protection Law (“LGPD”)
1.2. Required Data
Many of our features depend directly on certain Data listed in the table above, especially Registration Data. If you choose not to provide some of this Data, we may be unable to fully or partially offer our services and functionalities to you.
1.3. Accuracy and Updating of Data
The Data you provide must be true and up to date, and you are solely responsible for their accuracy, veracity, and updating.
1.3.1. Likewise, Gessele Empreendimentos is not obligated to process or handle any of your Data if there is reason to believe that such processing could impose any violation of applicable laws on us, or if you are using our Website for any unlawful purposes.
1.4. Our Database
The database formed through the collection of Data is owned and managed by Gessele Empreendimentos, and its use, access, and sharing—when necessary—occur strictly within the limits and purposes of our business activities.
Gessele Empreendimentos does not use any type of solely automated decision-making that affects you.
1.5. Additional Categories of Data Collected
In addition to the registration data mentioned above, Gessele Empreendimentos may collect and process other information necessary to enable your relationship with us, such as:
Profile and Qualification Data
Information regarding interests, preferences, investment range, source of contact, profession, time of experience in the market, hobbies, lifestyle, and family data (such as spouse and children) that may influence the purchasing journey and relationship.
Commercial and Negotiation Data
Records of proposals, amounts, payment terms, documentation submitted, products and developments of interest, information about third-party properties in negotiation, and history of commercial interactions.
Relationship and Personalization Data
Information related to participation in events, training sessions, formal and informal meetings, visit records, strategic notes, contact preferences, accepted invitations, preferred gift types, and other initiatives aimed at customer delight and loyalty.
Commercial Partner Data
Information regarding brokers, real estate agencies, and other partners, including market experience, professional profile, product portfolio, sales volume (GVS), participation in trainings and events, feedback, and commercial suggestions.
After-Sales Data
Information related to the completion of the purchase, signing and delivery dates, relationship status, loyalty programs, exclusive invitations, and history of after-sales support.
2. HOW WE SHARE INFORMATION
2.1. Circumstances for Data Sharing. The Data collected and the activities recorded may be shared in the following situations:
(i) With competent judicial, administrative, or governmental authorities, whenever there is a legal requirement, request, demand, or court order;
(ii) With partners who assist us in providing you with a high-quality and secure service, such as accounting and legal firms;
(iii) With data collection and electronic signature tools, in order to ensure agility and security in our sales processes and contractual agreements.
2.2. Data Anonymization
For the purposes of market intelligence research, press communications, and advertising activities, the data you provide is shared in an anonymous format, meaning it does not allow your identification.
3. HOW WE PROTECT YOUR DATA AND HOW YOU CAN PROTECT IT AS WELL
3.1. Password Sharing. You are also responsible for maintaining the confidentiality of your Personal Data, and you must be aware that sharing passwords or access credentials violates this Policy and may compromise the security of your Data and of our Website.
3.2. Precautions You Should Take. It is extremely important that you protect your Data against unauthorized access to your computer, user account, or password, and ensure that you always click “log out” when ending your session on a shared device.
3.3. Unsolicited Attachments. Gessele Empreendimentos will never send electronic messages containing executable attachments (extensions such as “.exe”, “.com”, among others) or links for any type of download.
3.4. Access to Personal Data, Proportionality, and Relevance. Internally, the Personal Data collected is accessed only by duly authorized professionals who respect the principles of proportionality, necessity, and relevance for the purposes of our business, and who adhere to confidentiality obligations and privacy protection in accordance with this Policy.
Professionals who misuse data or violate this Privacy Policy are subject to disciplinary measures under Gessele Empreendimentos’ internal procedures.
3.5. External Links. When using our Website or our data collection and electronic signature tools, you may be directed, via link, to other websites or platforms that may collect your information and maintain their own data privacy and processing policies.
3.5.1 It is your responsibility to read the Privacy and Data Processing Policies of such external websites or platforms outside our Website or our data collection and signature tools. It is also your responsibility to accept or reject their terms.
Gessele Empreendimentos is not responsible for the Privacy or Data Processing Policies of third parties, nor for the content of any websites, materials, or services associated with environments that do not belong to our company.
3.5.2. Gessele Empreendimentos works with commercial partners who may, occasionally, offer services to you. Our policy strictly prohibits sharing your data with any partner for commercial purposes. However, any data you provide directly to these partners is under their responsibility and subject to their own data collection and usage practices.
3.6. Processing by Third Parties Under Our Instructions. If third-party companies process any Personal Data on behalf of Gessele Empreendimentos, they must strictly comply with the conditions established in this Policy and with our information security standards.
3.7. Email Communications. To optimize and enhance our communication, when we send you an email, we may receive a notification when it is opened, provided that this feature is available.
It is important that you stay attentive, as emails are sent exclusively from the domain: “@gesseleempreendimentos.com.br”.
4. HOW WE STORE YOUR PERSONAL DATA AND ACTIVITY RECORDS
4.1. Information Security. The Personal Data collected and the activity records are stored in a secure and controlled environment, supported by:
A segmented storage server with individualized security credentials, network protocols for isolated access control, and the implementation of firewall and antivirus protections.
Storage period
Registration data
5 years after the end of the relationship
Data provided in commercial proposals
6 months
Other data
For the duration of the relationship, unless a deletion request or consent revocation is submitted
Legal Basis
Articles 12 and 34 of the Consumer Protection Code
Article 15 of the Brazilian Civil Rights Framework for the Internet
Article 9, Section II of the General Data Protection Law (LGPD)
Resumes for Recruitment
Gessele Empreendimentos collects résumés exclusively through the email adm@gesseleempreendimentos.com.br, and stores professional data or résumés for recruitment purposes for a period of 6 months.
4.2. Extended Storage Periods
For purposes of audit, security, and preservation of rights, we may retain the historical record of your Data for longer periods in cases where required by law or regulatory standards, or for the protection of rights.
5. WHAT ARE YOUR RIGHTS AND HOW TO EXERCISE THEM
Your basic rights: You may contact our Data Protection Officer at adm@gesseleempreendimentos.com.br to request confirmation of the existence of Processing of your Personal Data, as well as access to, display, or correction of your Personal Data, and to exercise the other rights listed in Article 18 of Law 13.709/2018 (LGPD).
You may also exercise these rights through our customer service channels mentioned in item 6.4 of this Policy.
5.1. Restriction, Objection, and Deletion of Data. Through our service channels, you may also request:
(iv) The restriction of the use of your Personal Data;
(v) To express your objection and/or revoke your consent regarding the use of your Personal Data; or
(vi) The deletion of your Personal Data that has been collected by us.
5.1.1. If you withdraw your consent for purposes essential to the proper functioning of the Website and/or services, these environments and services may become unavailable to you.
5.1.2. If you request the deletion of your Personal Data, it is possible that such Data may need to be retained for a period longer than requested, pursuant to Article 16 of the LGPD, for the following purposes: (i) compliance with legal or regulatory obligations; (ii) studies by research institutions; and (iii) transfer to a third party (in accordance with the requirements of the LGPD). In all such cases, retention will occur whenever possible through anonymization of the Personal Data.
5.1.3. Secure disposal
Once the legal retention period and the need for storage have ended, the Personal Data must be deleted using secure disposal methods, or used in an anonymized form for statistical purposes. When regulatory or contractual obligations apply, we retain the data only for the necessary period, as required by applicable legislation.
We fully respect your rights, and in the event of a deletion request—especially related to marketing emails, content, and similar communications—we will promptly honor your request to be “forgotten.”
GESSELE EMPREENDIMENTOS COOKIE POLICY
1. What are cookies?
Cookies are small files created by the websites you visit and stored on your computer through your browser. These files contain information used to identify who is visiting the page, either to personalize content according to your profile or to make navigation across multiple pages within the same website easier.
They store information that helps you browse various websites on the internet without constantly having to configure basic settings, such as your preferred language.
What types of cookies are there? What does each one do?
Session Cookies: These are temporary cookies that last only while your browser remains open. Once you close the browser, they disappear. They are stored in the browser’s temporary memory and are deleted when you end your session. Do they collect personal information? No — they usually provide a generic identification and do not collect users’ personal data.
Persistent Cookies: Unlike session cookies, persistent cookies remain stored. They collect user identification, browsing behavior, and preferences on specific websites. Even after you close the browser, they remain saved on your device’s hard drive until they expire or you delete them (below, we explain how you can remove them).
Necessary/Essential Cookies: These cookies ensure the basic functioning of our website, allowing the page to load properly so you can navigate and access essential features.
Analytical Cookies: These provide statistics that help us continuously improve our website’s performance and your experience. After all, nothing is worse than a slow page or a feature with errors, right? Analytical cookies help collect and analyze these statistics, allowing us to understand which pages you accessed and how often.
Third-Party Cookies: These are created by other websites and usually contain images or advertisements. This type of content is commonly displayed across various internet pages.
Functionality Cookies: Imagine having to select your preferences every single time you visit our site. To save you time and effort, functionality cookies store your choices so you don’t need to set them again on every visit.
Advertising Cookies: As the name suggests, these cookies collect information to show you advertisements and personalize the content displayed to you.
After all, which cookies do we use?
On our website, we use statistical and analytical cookies (these tools help identify how many times you return to our website. They anonymously collect information such as IP address, geographic location, browser type, visit duration, and the pages you accessed. The use of cookies provides a better experience, improved performance, and personalized content based on your interactions), as well as essential cookies required for our website to function correctly.
Can I disable these cookies?
Except for the mandatory cookie — the minimum necessary to load our page — all other cookies can be disabled on our Cookie Management page, where you may authorize only those you choose to allow. You may also block the storage of cookies directly through your browser or device settings.
However, disabling cookies may affect the availability of certain tools and website features, compromising their correct and expected functionality. Another possible consequence is the removal of saved user preferences, which may affect your overall experience.
If you need assistance or have questions about our policy, you may contact us at adm@gesseleempreendimentos.com.br.
INFORMATION ABOUT THIS POLICY
6. Amendments and Updates.
Gessele Empreendimentos reserves the right to modify the content of this Policy at any time, according to its purpose or necessity, including for purposes of legal adequacy or compliance with laws or regulations with equivalent legal force. It is your responsibility to review it periodically whenever you access the website or use our services.
6.1 If updates to this document require a new or additional collection of consent, you will be notified through the contact channels you have provided.
6.2 Non-Applicability.
If any provision of this Policy is deemed unenforceable by a data protection authority or court, the remaining provisions shall remain in full force and effect.
6.3 Electronic Communication.
You acknowledge that all communications sent by email (to the addresses provided in your registration), SMS, instant messaging applications, or any other digital means are valid, effective, and sufficient for the disclosure of any matter related to the services we provide, your Data, the terms of service, or any other subject addressed herein—except where this Policy expressly provides otherwise.
6.4 Customer Service Channels.
If you have any questions regarding the provisions of this Privacy and Data Processing Policy, you may contact us through the following service channels, available Monday through Friday, from 8:00 a.m. to 12:00 p.m. and 1:30 p.m. to 6:00 p.m., except on national holidays:
Data Protection Officer (DPO): Thiago de Oliveira
Contact us: adm@gesseleempreendimentos.com.br
In person or by mail: 163, 244 Street, Room 04 | Meia Praia | Itapema/SC, ZIP Code 88.220-000
6.5 Applicable Law and Jurisdiction.
This Policy is governed by Brazilian law, in the Portuguese language, and the courts of the district of Itapema (SC) are elected to resolve any disputes, except where specific personal, territorial, or functional jurisdiction is mandated by applicable law.
Access the LGPD – General Data Protection Law
